- Bachelor's Degree in
- Communication Sciences with emphasis on Publicity
- Degree to be obtained
- Bachelor's Degree in Communication Sciences with emphasis in Publicity
- Academic degree
- Bachelor's Degree
- Duration
- 5 years
- Modality
- In-person and virtual
- Schedule:
- Daily Afternoon y Saturday session
- Career description
-
Training of professional publicists with values and a high ethical and scientific sense to research, analyse and direct advertising communication in different media and formats, through the application of innovative advertising techniques and strategies that guarantee the effectiveness of their messages in relation to the target audience.
To develop the contents of the programme, various resources, laboratories and recording studios will be used, as well as the UMG radio station, with advanced technology allowing interaction between students and specialised professional teachers who will present the thematic contents and give the indications to carry out the research work of each course.
- What will you learn during the program?
-
Our curriculum provides a solid grounding in advertising strategy, branding, digital marketing, market research and much more. With the mst innovative tools we offer, you gain the skills you need to excel in this ever-evolving industry.
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AdmissionProfile
Pending the entry profile for an applicant to the Bachelor's Degree in Communication Sciences with Emphasis in Advertising is characterized by a strong inclination towards creativity, both verbal and visual, and an interest in understanding market strategies and social dynamics that impact consumption. Effective writing and communication skills are essential, with the ability to adapt messages to different audiences and contexts. The applicant is expected to be curious about digital and technology trends, aware of their influence on consumer behavior.
Graduate'sProfile
• Has knowledge of information and communication theories, organisational psychology, quantitative and qualitative research methods and techniques, organisational theories, organisational communication, strategic and operational planning in advertising.
- Possesses the skills to apply the different stages of planning (research, programming, execution and evaluation).
- Owns a strategic vision to define and promote the mission, vision, objectives, strategies, plans, programmes and projects with the use of the fundamental technological tools to carry out their work efficiently.
Career Opportunities
Director, coordinator, creator and producer of advertising campaigns for radio, television, magazines, newspapers, cinema and new media; head of advertising agencies.
Curriculum
| 1° Ciclo | LENGUAJE I | PUBLICIDAD I | REDACCIÓN Y ESTILO | TÉCNICAS DE ESTUDIO E INVESTIGACIÓN | TEORÍA GENERAL DE LA COMUNICACIÓN |
|---|---|---|---|---|---|
| 2° Ciclo | HISTORIA DE GUATEMALA | INTRODUCCIÓN A LA SEMIOLOGÍA | LENGUAJE II | METODOLOGÍA DE LA COMUNICACIÓN | PUBLICIDAD II |
| 3° Ciclo | ADMINISTRACIÓN DE EMPRESAS | EXPRESIÓN GRÁFICA Y DIAGRAMACIÓN | FOTOGRAFÍA PUBLICITARIA I | LEGISLACIÓN DE LOS MEDIOS DE COMUNICACIÓN SOCIAL | PUBLICIDAD III |
| 4° Ciclo | FOTOGRAFÍA PUBLICITARIA II | LITERATURA GUATEMALTECA | PUBLICIDAD IV | SOCIOLOGÍA Y ANTROPOLOGÍA GENERAL | TEORÍA E HISTORIA DEL ARTE |
| 5° Ciclo | ESTADÍSTICA | LITERATURA HISPANOAMERICANA | PUBLICIDAD V | RELACIONES PÚBLICAS | TALLER: MANEJO DE LA CAMARA DE VIDEO |
| 6° Ciclo | ANÁLISIS DE LA IMÁGEN PUBLICITARIA | DESARROLLO HUMANO Y PROFESIONAL | MERCADOTECNIA | PRÁCTICA DE PUBLICIDAD | SEMINARIO I: DISCURSO Y TÉCNICAS PARA HABLAR EN PÚBLICO |
| 7° Ciclo | ADMINISTRACIÓN DE LOS MEDIOS DE COMUNICACIÓN | EPISTEMOLOGÍA DE LA COMUNICACIÓN | PSICOLOGÍA DE LA COMUNICACIÓN | TECNOLOGÍA DE LOS MEDIOS DE COMUNICACIÓN | TEORÍA GENERAL DE LA IMÁGEN |
| 8° Ciclo | ANÁLISIS DE INVESTIGACIÓN DE LOS MEDIOS DE COMUNICACIÓN | COMUNICACIÓN PARA EL DESARROLLO | OPINIÓN PÚBLICA | PERIODÍSMO INVESTIGATIVO | SEMINARIO II: DESARROLLO DE PROYECTOS DE COMUNICACIÓN SOCIAL |
| 9° Ciclo | ANÁLISIS E INVESTIGACIÓN DE TEXTOS (HERMENÉUTICA) | ECOLOGÍA DE LA COMUNICACIÓN | HISTORIA DE LAS IDEAS CONTEMPORÁNEAS | RELACIONES INTERNACIONALES | TRABAJO DE ANTEPROYECTO DE GRADUACIÓN |
| 10° Ciclo | COMUNICACIÓN ETNOLINGÜÍSTICA | DERECHO A LA INVESTIGACIÓN Y A LA COMUNICACIÓN | ÉTICA Y DEONTOLOGÍA DE LA COMUNICACIÓN | SEMINARIO III: ESTRATE. DE COM. SOC. EN LA GES. DE PROYECTOS | TRABAJO DE INVESTIGACIÓN PARA GRADUACIÓN |