- Master's Degree in
- Strategic Communication
- Degree to be obtained
- Master's Degree in Strategic Communication
- Academic degree
- Master's Degree
- Duration
- 2 years
- Modality
- Virtual
- Schedule:
- Daily Afternoon
- Career description
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It offers communicators and professionals in different areas of specialisation who work in public and private institutions and national and international organisations, the Master's Degree in Strategic Communication.
This speciality is characterised by the current competitive professional demand that the local and international market demands, with the development of various digital tools in the field of Social Communication.
The Master's Degree seeks to train communication leaders with innovative thinking and competitive development with a comprehensive vision to plan, implement and evaluate communication strategies and projects of identity and organisational culture to strengthen institutions in successfully achieving their objectives with an ethical basis and social commitment.
Objectives
To train communication leaders with innovative thinking and competitive development, with a comprehensive vision to plan, implement and evaluate communication strategies and projects of identity and organisational culture to strengthen institutions in successfully achieving their objectives on an ethical and socially committed basis.
To provide students with the theoretical and methodological tools to deepen their multidisciplinary approach to the knowledge of issues concerning institutional strategic communication and public relations, enabling them to manage communication and image projects, both in specialised agencies and in medium and large companies.
To prepare students to increase professional performance, with information management and effective communication techniques, both at a business level and in state institutions, being able to develop internal and strategic communication plans that help to achieve their objectives.
- What will you learn during the program?
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During the Master's Degree in Strategic Communication, students will deepen their knowledge of contemporary theories and research methodologies that will enable them to conduct studies applied to the media, with a critical and strategic approach. The courses will include the study of audiovisual news genres, preparing the student to create and evaluate media content with an ethical and quality approach. Corporate social responsibility will be examined, fostering an understanding of how organizations can communicate effectively and consciously with their stakeholders. Public relations will be approached from a social perspective, highlighting the importance of community interactions and public image building. Finally, tools for conflict resolution, essential for crisis management and communication mediation, will be provided. In short, the student will be trained to design and execute innovative and socially responsible communication strategies.
AdmissionProfile
Must have a bachelor's degree, preferably in Communication Sciences, Marketing, Administration, Public Relations, International Relations, Legal and Social Sciences, Psychology, Social Work, Sociology, Economics, Architecture, Engineering and some other professions that integrate basic competences in the area of communication and marketing.
They have an interest and intention to broaden and deepen their mastery of these areas and an interest in developing viable, creative and optimal solutions to the problems of companies and society in general, through communication practices.
Possesses a reflective spirit, based on social and moral responsibility.
Shows interest and vocation in the processes and techniques of business communication in all its flows.
Possesses intermediate levels of English and computer skills and a deep vocation for service.
Graduate'sProfile
Is a high-level professional, leader in organisational communication.
Possesses social responsibility, creativity and effectiveness in management positions, especially in companies related to communication.
He/she has a comprehensive vision and are able to base and carry out projects oriented towards strategic organisational communication, having a broad command in the planning, design and evaluation of strategies, advertising and communication campaigns, carrying out management efficiently, effectively and efficiently.
Career Opportunities
- Plans, executes and evaluates organisational communication projects, based on legal parameters of design, production and sale, according to established quality criteria.
- Assesses consumers using appropriate methods and techniques to direct communication campaigns relevant to expectations and needs.
- Plans promotion and advertising strategies using conventional or alternative (non-conventional) means of communication according to the problem to be solved.
- Solves organisational crisis situations in the area of communication, advertising and image, based on company policies, considering ethical, social and legal aspects.
- Contracts services that complement the communication process, optimising resources.
- Plans and executes the logistics of organisational events effectively and efficiently.
- Evaluates communication projects, according to established criteria.
- Evaluates the impact of communication campaigns and plans, according to established criteria.
Curriculum
| 1° Ciclo | ACCESO A LA INFORMACIÓN PUBLICA | ANÁLISIS INVEST MEDICION Y EVAL DE PUBLICOS OBJETIVOS | COMUNICACION Y SUS TENDENCIAS SOCIALES | CULTURA ORGANIZACIONAL | EL USO DE LOS MEDIOS EN LA GLOBALIZACION | ESTADÍSTICA APLICADA A LOS MEDIOS | GENEROS INFORMATIVOS AUDIOVISUALES | INVESTIGACIÓN APLICADA A LOS MEDIOS DE COMUNICACION | LA ECONOMÍA EN LA COMUNICACION | PLANIFICACION ESTRATEGICA EN EL USO DE LOS MEDIOS | RELACIONES PUBLICAS SOCIALES E INTER-INSTITUCIONALES | RESOLUCION DE CONFLICTOS | RESPONSABILIDAD SOCIAL CORPORATIVA RSC | TALLER EJERCICIO PROFESIONAL - PROYECTOS AUDIOVISUALES | TEORIAS DE LA COMUNICACION Y METODOLOGIAS | USO DE LA MULTIMEDIA EN LAS TICS |
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