- Master's Degree in
- Communication and Public Image
- Degree to be obtained
- Master's degree in Communication and Public Image
- Academic degree
- Master's Degree
- Duration
- 2 years
- Modality
- Virtual
- Schedule:
- Daily Afternoon
- Career description
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It offers communicators and professionals in different areas of specialisation who work in public and private institutions and national and international organisations, the Master's Degree in Communication and Public Image.
This speciality is characterised by the current competitive professional demand that the local and international market demands, with the development of various digital tools in the field of Social Communication.
Objectives
To train communication leaders with innovative thinking and competitive development, with a comprehensive vision to plan, implement and evaluate strategies and public image projects to strengthen institutions in successfully achieving their objectives with an ethical and social commitment base.
To prepare students to increase professional performance, with information management techniques and effective communication to direct communication and image projects, whether in specialised agencies or in medium and large organisations.
- What will you learn during the program?
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In the Master in Communication and Public Image, the student will acquire a deep understanding of the dynamics of contemporary communication and its influence on society. They will learn to master the art of eloquence and public presentations, essential for any effective communicator. You will specialize in the analysis of the signs and symbols that make up the public image, essential for reputation management. Students will acquire skills in the planning and strategic execution of communication through the media, adapting to the new trends and demands of the media environment. The study of culture within organizations will allow you to improve internal communication processes and understand their impact on corporate image. You will learn to create relevant media content and respond appropriately to journalistic demands, thus strengthening public presence. Finally, you will develop projects that integrate all this knowledge and skills, with a practical focus on public relations to build and sustain strategic relationships with different stakeholders.
AdmissionProfile
Holds a Bachelor's degree, preferably in Communication Sciences, Marketing, Administration, Public Relations, International Relations, Psychology, Social Work and some other professions that have basic competences in the area of communication and marketing.
Possesses the interest and purpose to broaden and deepen the mastery of the areas and have an interest in developing viable, creative and optimal solutions to the problems of companies and society in general, through the practices of communication and public relations.
Possesses a reflective spirit, based on social and moral responsibility.
They show interest and vocation in the processes and techniques of business communication in all its flows, have knowledge of English and computer skills at intermediate levels and a deep vocation for service.
Graduate'sProfile
Graduates of the Master's Degree in Communication and Public Image will be high-level professionals, leaders in organisational communication and public relations. The training will enable them to develop social responsibility, creativity and effectiveness in management positions, especially in companies related to communication. With a comprehensive vision, you will be able to base and carry out projects oriented towards communication, promoting the image of individuals or companies, with a broad mastery in the planning, design and evaluation of communication and public relations strategies.
Career Opportunities
Graduates of the Master's Degree in Communication and Public Image will be able to work in the areas of marketing, communication and advertising in private and public organisations, advertising agencies, communication and the media, as independent entrepreneurs in areas related to the programme, as corporate communication consultants, and in the education sector as managers, teachers or researchers in the field of corporate image and social communication.
Curriculum
| 1° Ciclo | ACCESO A LA INFORMACIÓN PÚBLICA | ANÁLISIS, INVESTIGACIÓN Y MED. Y EVAL. DE PÚBLICOS OBJETIVO | COMUNICACIÓN Y SUS TENDENCIAS SOCIALES | CULTURA ORGANIZACIONAL | EL MANEJO DE LA COMUNICACIÓN MEDIÁTICA Y LA OPINIÓN PUB. | ELOCUENCIA, TÉCNICAS PARA HABLAR EN PÚBLICO | ESTADÍSTICA APLICADA A LOS MEDIOS | GÉNEROS PERIODÍSTICOS Y CONVOCATORIAS DE MEDIOS | LA ETIQUETA Y PROTOCOLO | PLANIFICACIÓN ESTRATÉGICA EN EL USO DE LOS MEDIOS | PROYECTO DE IMAGEN PÚBLICA Y RELACIONES PÚBLICAS | RELACIONES PÚBLICAS SOCIALES E INTER-INSTITUCIONALES | RESOLUCIÓN DE CONFLICTOS | RESPONSABILIDAD SOCIAL CORPORATIVA RSC | SEMIOLOGÍA DE LA IMAGEN PÚBLICA | TEORÍAS DE LA COMUNICACIÓN Y METODOLOGÍAS |
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