- Bachelor's Degree in
- Business Administration with an emphasis on Marketing
- Degree to be obtained
- Bachelor's Degree in Business Administration with an emphasis on Marketing
- Academic degree
- Bachelor's Degree
- Duration
- 4 years
- Modality
- In-person
- Schedule:
- Saturday session
- Career description
-
The Bachelor's Degree in Business Administration with an emphasis in Marketing is a career designed to train professionals with the ability to lead and optimize business operations in a local and global context, focusing on the creation and management of market strategies. Its curriculum provides a broad base of administrative and economic principles, allowing students to deeply understand the behavior of markets and corporate finance. In addition, it integrates specialized knowledge in the dynamics of e-commerce and contemporary trends in promotion and customer relations, preparing graduates to face the challenges of modern marketing and promote business growth.
- What will you learn during the program?
-
In this career, students will acquire fundamental competencies for the effective management of organizations, learning to design and implement business plans and marketing strategies aligned with business objectives. They will be trained in economic and financial analysis for informed decision-making, in addition to developing skills to interpret and adapt to market trends. Education also includes the application of e-commerce techniques. The emphasis will be on value creation through marketing relationships, preparing the student to build and maintain lasting relationships with customers.
AdmissionProfile
The applicant for this career should have a strong interest in the business world, including an interest in innovation and marketing. Ideally, they should possess analytical and numerical skills, as well as creativity in developing and implementing marketing campaigns. Candidates should have effective communication skills and a desire to understand consumer behavior are valuable attributes, along with a willingness to work in a dynamic environment.
Graduate'sProfile
Graduates of this career are professionals with the skills to efficiently direct and manage businesses, with an understanding of marketing strategies and market analysis. They will be capable of applying accounting and economic techniques for project evaluation and financial management. They will be instructed in the use of digital platforms for e-commerce. In addition, they will be competent to develop marketing initiatives, understanding the cultural and commercial complexities of the local and global environment.
Career Opportunities
Graduates of the Bachelor's Degree in Business Administration with an emphasis in Marketing will be able to perform in a variety of roles, including business management and marketing direction. Their preparation makes them qualified to lead marketing campaigns in both digital platforms and traditional media, and to adapt business strategies to different contexts.
Curriculum
| 1° Ciclo | ADMINISTRACIÓN I | DERECHO I | DESARROLLO HUMANO Y PROFESIONAL | FILOSOFÍA ADMINISTRATIVA | LENGUAJE E INVESTIGACIÓN DOCUMENTAL |
|---|---|---|---|---|---|
| 2° Ciclo | ADMINISTRACIÓN II | DERECHO II | ECONOMÍA GENERAL | FUNDAMENTOS CONTABLES | MATEMÁTICA ADMINISTRATIVA |
| 3° Ciclo | ADMINISTRACIÓN III | CONTABILIDAD ADMINISTRATIVA | MICRO Y MACROECONOMÍA | PSICOLOGÍA ORGANIZACIONAL Y DEL CONSUMIDOR | SOSTENIBILIDAD EMPRESARIAL |
| 4° Ciclo | ADMINISTRACIÓN IV | COMERCIO ELECTRONICO | ESTADÍSTICA ADMINISTRATIVA | MODELOS ECONÓMICO EMERGENTES | SOCIOLOGÍA DE LOS NEGOCIOS |
| 5° Ciclo | ADMINISTRACIÓN DE COSTOS Y PRESUPUESTOS | ADMINISTRACIÓN DEL TALENTO HUMANO | DISEÑO GRAFICO | GESTIÓN DIRECTIVA DE VENTAS | LOGÍSTICA TECNOLOGICA EN LOS NEGOCIOS |
| 6° Ciclo | ADMINISTRACIÓN DE RIESGOS EMPRESARIALES | DIAGNOSTICO DE ESTADOS FINANCIEROS | DISTRIBUCION COMERCIAL | ECONOMÍA INTERNACIONAL | INVESTIGACIÓN DE OPERACIONES |
| 7° Ciclo | ADMINISTRACIÓN INDUSTRIAL | INTELIGENCIA COMPETITIVA DE LOS NEGOCIOS | MARKETING RELACIONAL Y DE SERVICIOS | MERCADEO INTERNACIONAL | PROYECTO DE GRADUACIÓN |
| 8° Ciclo | ADMINISTRACIÓN FINANCIERA | ELABORACIÓN Y EVALUACIÓN DE PROYECTOS | LOGÍSTICA ADMINISTRATIVA | MARKETING ESTRATEGICO | SEMINARIO DE COMPETENCIAS GERENCIALES |