- Bachelor's Degree in
- Marketing
- Degree to be obtained
- Bachelor's Degree in Marketing
- Academic degree
- Bachelor's Degree
- Duration
- 4 years
- Modality
- In-person and virtual
- Schedule:
- All schedules
- Career description
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The Bachelor's Degree in Marketing is designed to train highly qualified professionals in the field of marketing, providing them with a broad spectrum of analytical, creative and strategic skills, essential to promote and position products and services in the globalized market.
This academic program offers a holistic curriculum that covers the fundamental principles of marketing, such as market research. In addition, it focuses on the development of competencies in key areas such as advertising, sales, distribution and management of new information technologies applied to marketing.
- What will you learn during the program?
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During the Bachelor's Degree in Marketing, students will acquire in-depth knowledge on how to identify and analyze consumer needs, develop marketing strategies based on research studies, and learn to design innovative advertising campaigns that connect with the target audience. The practical focus of the career allows students to apply marketing theories in real scenarios, preparing them to face the challenges of the global market and constantly evolve with industry trends.
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AdmissionProfile
Applicants for the Bachelor's Degree in Marketing are expected to be interested in the analysis and understanding of today's markets, as well as a keen interest in business dynamics and consumer behavior. It is expected that the candidate will possess creative thinking skills, effective written and oral communication skills, and an aptitude for teamwork. It is also desirable to have personal initiative and ethical commitment, which are fundamental attributes that will enrich their training and performance in this field of study.
Graduate'sProfile
Graduates of the Bachelor's Degree in Marketing will be able to identify opportunities and threats in the market in order to plan marketing activities. Innovate and develop products and services according to the needs of the target markets. Develop promotional and advertising campaigns. Manage sales and marketing strategies. Analyze and determine the most appropriate prices to create a cost benefit for the company. Develop and implement new information and communication technologies to promote products and services.
Career Opportunities
Graduates of the Bachelor's Degree in Marketing will be equipped with the necessary tools to perform successfully in a variety of professional fields, including advertising agencies, marketing departments of multinational companies, business consulting, self-start-ups and more, with a global perspective and a focus on the future of commerce and market trends.
Curriculum
| 1° Ciclo | ADMINISTRACIÓN DE NEGOCIOS I | FUNDAMENTOS DE LA ECONOMÍA | FUNDAMENTOS DE MARKETING | INTRODUCCION AL DERECHO | MATEMÁTICA APLICADA I |
|---|---|---|---|---|---|
| 2° Ciclo | ADMINISTRACIÓN DE NEGOCIOS II | LEGISLACION MERCANTIL | LENGUAJE E INVESTIGACIÓN DOCUMENTAL | MATEMÁTICA APLICADA II | PSICOLOGÍA DEL CONSUMIDOR |
| 3° Ciclo | ADMINISTRACIÓN DE NEGOCIOS III | DISEÑO CREATIVO | FUNDAMENTOS DE CONTABILIDAD | PRINCIPIOS DE ESTADÍSTICA | PUBLICIDAD Y PROMOCION DE VENTAS |
| 4° Ciclo | ADMINISTRACIÓN DEL TALENTO HUMANO | CONTABILIDAD GERENCIAL | ESTADÍSTICA APLICADA A LA INVESTIGACIÓN | MICROECONOMÍA | TECNOLOGIA DE INFORMÁTICA |
| 5° Ciclo | COMERCIO ELECTRONICO | DESARROLLO HUMANO Y PROFESIONAL | GESTIÓN DE COSTOS | INVESTIGACIÓN DE MERCADOS | MACROECONOMÍA |
| 6° Ciclo | ADMINISTRACIÓN DE VENTAS | DISEÑO Y DESARROLLO DE PRODUCTOS | ECONOMÍA INTERNACIONAL | ESTRATEGIAS DE DISTRIBUCION | FINANZAS EMPRESARIALES |
| 7° Ciclo | ESTRATEGIAS DE SELECCION DE MEDIOS | MARKETING DE SERVICIOS | MARKETING ESTRATEGICO | MARKETING RELACIONAL | PROYECTO DE GRADUACIÓN |
| 8° Ciclo | ELABORACIÓN Y EVALUACIÓN DE PROYECTOS | MERCADEO INTERNACIONAL | SEMINARIO DE COMPETENCIAS GERENCIALES | SEMINARIO DE GERENCIA DE VENTAS | SEMINARIO DE MARKETING AVANZADO |