To solve problems with creativity: it is the ability to solve, perfect, explain and generate a set of facts or circumstances that hinder the achievement of an end, by creating new ideas and advances, through the application of methodologies, including radical, in problem-solving; looking for options that improve the current, focusing on achieving goals achieved with creativity, through teamwork, multidisciplinary participation and coordination of people.

To research: is the ability to do diligences to discover or deepen in the study of a phenomenon. This skill is related to: the capacity for abstraction, analysis and synthesis; the capacity for oral and written communication; the capacity to learn and update oneself permanently, thus promoting autonomous learning; the ability to search, process and analyze information from diverse sources; critical and self-critical capacity; creative capacity; and ethical commitment.

Leading positive change: change is a constant immersed in the competitive business environment; linked to creative problem-solving, leading change includes carrying out a strategy, from its planning, execution and evaluation; the student supported by active methodologies, teamwork, research, presentations and conducting interviews.